Minimum focusses on spot-on curation: the team is presenting
interior design classics with contemporary pieces by young designers - combining
the two to create unique interior design collections and offerings,
presented in showrooms at three different locations in Berlin. An approach we sensitively take
up: since 2008 Rosendahl Berlin has been responsible for the
brand image of the company in all outlets–through the use of
minimalistic design and maximum effect.
- Corporate website
- Web shop
Big masters, fine monographies.
Six carefully curated, chronological brochures provide an excellent overview of the past century’s evolution of furniture design – underscoring the selection’s elegant timelessness with a blend of historic and contemporary interior design examples.
Berlin took on the layout, design, production, and material choice of this
exquisite series with a lot of love and a fine sense for the aesthetics of this virtuoso.
An elegant slipcase completes the ensemble and leads the right direction with a
(metallic hot foil stamping) quote of Otto Marquard “the future needs origin”.
A credo that the sixths colume “Design from Berlin” displays very nicely: more
than 30 designers carry on the lived tradition of the masters with their
- Red Dot Award: Communication Design 2016
- Berliner Type 2016 Diplom
- German Design Award Winner 2017
Cooperation on eye level:
brand-conform advertising materials
successful concept: a seamless integration of shop and website
Less frills, more quality
In order for the outstanding quality of minimum to be represented, a minimalistic design approach was implemented- the design was cut back to the bare necessities, integrating the functions harmoniously into the overall picture.
Always in the kitchen at parties: minimal kitchen dreams
Bulthaup is known for having clean lines, perfect techniques and the best materials. The most important room of every apartment should represent the customer’s personality. The balance of manlike and minimalism is shown in minimum’s brochures: a clean layout and Otl Aicher typography matched with a dynamic image arrangement and sketched illustrations.
design shows the kitchen manufacturer’s entire spectrum as well as minimum´s
assortment from the idea to the installation, whether that be bath
furnishings to an entire home decoration. A cut back and stylish round-up that
combines elegance and individuality on the finest level.
More than just
brochures and catalogues.
Axel Burbacher and Guanfeng Guan, Longmarch Canteen with the Raw Lounge Chair by HEY
Florian Niedermeier, Nikolaus Driessen und Bernd Maier, Markthalle Neun mit dem Tip Ton von Vitra
Andreas Krüger, Modulor mit dem Eames Plastic Side Chair von Vitra
Elisabeth und Willy Andraschko, Andraschko Kaffeemanufaktur mit dem About a Chair von HAY
Eames, stilwerk, minimum – und Rosendahl Berlin: Schöner lässt sich Design kaum erleben. Unser Ausstellungskatalog zur Veranstaltung zelebriert die beiden Stilikonen und ihren nachhaltigen Einfluss auf unsere Wohnästhetik.
Art Direction: Rosendahl Berlin
Editor: Editude Pictures