Medienanstalt Berlin-Brandenburg

You barely ever get the chance to give an established public institution an entire rebrand! Providing it with a new progressive image. That was a change and challenge we were thrilled to take on for mabb - the regional media authority for Berlin and Brandenburg. 
CLIENT‘S QUOTE
»It’s always fun working with Rosendahl Berlin.«
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Anneke Plass
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mabb
brand communication

Creative like the state’s media diversity: mabb’s brand communication

The business report we designed features light illustrations, new typography, space for the work to breath and pleasing natural paper.
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commemoration

The Hege book

Long-term director of the media authority, Hans Hege, was discharged with a jubilee publication that acknowledges his work. On the outside the design is exclusive and classy featuring a dark cover, a black embossed title, and a red bookmark ribbon. The inside layout is bright, modern, and clean – representing the new brand image of mabb. 
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illustrations

Integrated into the city facilely.

All drawings display situations from everyday life that are typical for Berlin and suggest the mabb’s omnipresence in the city’s events. The lightly sketched drawings look like drafts and therefore imply the media authority’s innovative open-mindedness.
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